About Us

Jeff Alexander


Meet Jeff Alexander, our award-winning master distiller. An offshore sailor and outdoorsman with a passion for living life his own way, Jeff has now embarked on his most anticipated journey — launching THE TIDES and CINN CITY, hand-crafted spirits that reflect his lifestyle, talent, and imagination. With 24 years’ experience, and over 80 industry awards, including Distillery of the Year Worldwide (2013), Jeff takes the artistry of distilling to new levels; his vision to create ingenious flavors and products that stand out from the crowd.


We explore, imagine, and have a quest for adventure. We make our spirts out of love and a sense of purpose. We challenge the status quo which makes the pursuit of producing the most remarkable spirits one that we cherish.

Our Culture

We celebrate the art & science of distilling with fearless character and a bold vision. We are truly passionate and fully committed to our craft. Every bottle reflects a lifetime of learning and quest for the best. Our work ethic and undivided attention to our people, our products, our process, and our partners are undeniable; we are humbled by the opportunity to share our craftsmanship with the world.

Tides Rum

More About Us

2021 Oregon Vodka Distillery of the Year
2020 Oregon Vodka Distillery of the Year